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The Made - Crowdfunding Simplified Food Prep through Smarter Design

posted Jun 27, 2014, 12:53 AM by Siamak Ebarhimi
Trying to make a bottle for my crying, hungry 4 month old daughter. I couldn’t put her down or she would wake the whole neighborhood, so I was working with one arm. I was spilling, she was crying, it was 4:00 am and my brain locked up. In the back of my head I thought “This would be so much easier if the scoop were attached to the container”.crowdfunding websites
 That was my “AHA!” moment. My brother and I developed a simple cap that allowed accurate measuring and spill free dispensing of infant formula. We realized the methodology of what we created could be scaled to other products.CrowdFunding advertizing

 This coupled with my passion for healthy living, has led to the Made, the coolest rice and whole grains dispenser on the planet.Indiegogo Marketing

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Crowdfunding is the biggest roller coaster I’ve ever been on! Definitely not for the faint of heart. Good news is followed by bad news and vice versa on a daily, if not hourly basis. Shockingly at this point, most people still don’t know what crowdfunding is. If you’re like me with a small social network, you have to find the right influencer’s for your product. Unless your product is tech related, there is only a small cross section of people who are crowdfund savvy, yet influential in your product’s field. Finding and reaching out to those people takes time.CrowdFunding marketing

Launching a campaign should start well before you actually go live. That’s the hard part, if you haven’t been through a campaign before, or you have a paradigm shifting concept that needs market research, planning your pre-launch strategy can be daunting. Identify your products highest and best use, Identify those who most benefit from that use Immerse yourself in that culture, develop relationships, and listen to what they have to say. Kickstarter Marketing

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By David Khorram