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Tens sunglasses feature UV400 protection, which will block out 100% of the sun’s harmful rays. It was also created from a CR-39 plastic polymer and the lens is scratch resistant. During a recent interview, Tens’ co-founder and director, Marty Bell noted, “We focused predominantly on the way the bright sunlight was filtered – paying close attention to filling highlight colors with subtle [yellow and oranges], adding saturation in the greens and blues, particularly that sky tones. In unison this color boost the saturation of what the wearer sees whilst blocking out harming rays.”indiegogo marketing Sharing his reaction to the constant support during the campaign, co-founder Tom Welsh revealed, “It seems there are thousands of people that want these sunglasses. We though if we made 10,000 it would be enough to start a business to fill our spare time, then after the first day, we’d made nearly triple of that.”kickstarter marketing Also discussing recent events of the Tens company, Mr. Welsh said, “A couple weeks ago, we all moved into a flat together to put our heads into the same space. We set our living room up as an office, and at the moment we all just sit at our desk and look at [the campaign] every so often in disbelief at the total amount of funding.”kickstarter project
Tens’ debut frame style “The Classic” was available at a special Indiegogo launch price of £46 ($77) with free worldwide postage. Due to the limited amount of stock available for August delivery, the company asked to order promptly if the backer would like to be the first to wear the sunglasses this summer.CrowdFunding marketing Posted from: http://www.crowdfundinsider.com/2014/07/43432-tens-sunglasses-hurdles-360000-crowdfunding/ |