![]() Determining the viability of your crowdfunding offering; Preparing your campaign assets, pitch video and other content; Engaging with your supporters and niche before your launch to let them know what's coming down the pike (and hopefully also getting their feedback while you're at it); Informing a broader audience such as media outlets and popular related blogs about your upcoming campaign (again, before you launch and while your campaign is live); Not launching - yes, you read it right - until you have received the readiness signals from your niche and broader audience;crowdfunding advertising Launching when the time is right and reaching out regularly to promote your campaign and help people take action in making a pledge; Sustaining momentum throughout the campaign through regular updates and promotions; and Closing out your campaign and transitioning smoothly to backer fulfillment.indiegogo marketing When you contemplate each of these components, it becomes easier to move through most, if not all of these steps by emulating the successful campaigns, platforms and crowdfunding organizations that consistently follow event planning principles. Consider these five ways to leverage events for your next crowdfunding campaign.kickstarter marketing 1) Get in Front of People in your Target Audience If it's too overwhelming to organize your own, get out to other related in-person events. One example of how you can tap into other events are to get yourself to places where your target audience will be. This is what Joe Martino did for hisMighty Titan #5 Comic Book campaign on Kickstarter. Even with his campaign goal already attained, Joe made a point of having a presence at the New York Comic Fest and the Wizard World Philadelphia Comic Con.kickstarter project 2) Tap into Broadly Related In-person Gatherings 3) Organize or Your own Social Media Event 4) Tap into Existing Events on the Various Social Media Platforms Some other popular online event options include Google Hangouts, which you can host, or join existing shows such as the Reality Crowd TV Crowdfunding Hangouts, hosted by Manolis Sfinarolakis, which have been gaining in popularity.Kickstarter Marketing 5) Invite Local Media Outlets to your In-Person Event for Broader Impact The Tesla Firma Kickstarter campaign did just. The owner, Dave Boyle had been working to raise awareness of its upcoming Tesla coil demonstration, part of the Tesla Science Expo at the Ontario Science Centre in Toronto. The demo is intended to commemorate the world renowned, late Nikola Tesla's birthday on July 10, 2014. The demo, however, is the reason he's running the Kickstarter campaign, so Dave needed to think more creatively to attract media attention during the campaign. Dave decided to host a private, media-only demonstration 3 weeks before the big event. He worked with his PR firm to invite the Toronto media to preview his progress on the Tesla coil he's building. This pre-show may or may not serve up some electrifying bolts of lightning, and it all helps to create a buzz (literally) about his current (pun not intended) campaign.crowdfunding websites To sum it up, as you contemplate your crowdfunding plan, incorporate events - both online and offline - into your overall plan of action. Review some of the events that successful campaigns organized or participated in, and model their success. This is another way you can make reverse crowdfund-gineering work for you. Posted from : http://www.huffingtonpost.com/kc-harry/reverse-crowdfundingginee_b_5049797.html |