Environment organisation Landcare will trial crowdfunding as an alternative way to source money to fund its projects.
From September, 25 Landcare projects will be launched online, allowing people around the world to pledge money to support them.crowdfunding marketing
The move comes after the Coalition Government cut almost $500 million from Landcare to fund its Green Army, the bill for which passed the Senate yesterday.
Chair of NSW Landcare Robert Dulhunty says Landcare has been developing the idea for some time.
"That doesn't mean the Government isn't a significant partner moving forward and funding Landcare," he said.
"But we're hoping if we can gain the support of industry and gain the support of philanthropy and government that basically this could be a far more efficient way for the government, for instance, to deliver their funding programs."crowdfunding advertising
Landcare has partnered with crowdfunding platform and digital company, Pozible, to launch the Landcare Environment Collection.
Director of Pozible, Alan Crabbe, says crowdfunding is typically used to support creative industries, new business or charities, but that's beginning to change.indiegogo marketing
"Every week we're seeing a new application of crowdfunding like, for example, an 18-year-old girl from regional Victoria has raised just over $65,000 and she started her organic egg farm," he said.
"She's been able to supply more eggs per week, I think, for her customers just due to the demand.kickstarter marketing
"For us, the environmental space is just another application to develop the crowdfunding model, especially in Australia.
"This category we weren't previously open to so we're doing it in partnership with [Landcare] because they know that industry better than what [we do] at the moment."kickstarter project
Robert Dulhunty says the idea wasn't directly a result of the recent budget cuts.
"There was a recognition that Landcare would need to broaden its base in terms of seeking other funding avenues other than government," he said.
"For a long time the way government has funded Landcare has been problematic because there's so many resources tied up in (how) programs need to be designed, advertised, applications need to be called for, and on it goes right through to project acquittal.CrowdFunding advertizing
"So this approach fundamentally allows not only the community to go shopping for projects but the government can have a look at what's on offer and select projects that suit their priorities and their strategies. So it shortcuts that whole funding conundrum."
Once Landcare's crowdfunding model goes live in September, it'll be up to individuals and communities to pitch projects online.
Alan Crabbe says community support is likely to make the Landcare trial successful.CrowdFunding marketing
"Geographically people do support projects that are local to them and they're quite passionate about that...mobilising local communities to take action and create change in the environmental space," he said.
But support could come from all over the globe. This year marks Landcare's 25th anniversary and the movement, which began in Victoria, already has a reach across 22 different countries.Kickstarter Marketing
Robert Dulhunty hopes crowdfunding will ensure that global awareness of Landcare continues to spread.
"There's a Landcare group in Madagascar that wants to raise funds to help fund a reserve for Limas over there, which are critically endangered," he said.Indiegogo Marketing
"So you can be sitting in Canberra and decide you want to fund a project in Madagascar, or vice versa."crowdfunding websites
Posted from: http://www.abc.net.au/news/2014-06-20/landcare-crowdfunding/5538598