  It remains perhaps the best-known of the crowdfunding platforms, the stop of first resort for aspiring authors, musicians, inventors and small business owners. But the emergence of projects like Potato Salad(more than $45,000 raised as of Thursday) and (a somewhat less awe-inspiring $37 raised as of Thursday) show that the platform has dropped many of the rules that used to filter out unserious projects. It is becoming, as one Portland entrepreneur puts it, more of a performance space.crowdfunding advertising Yet it's worth reviewing some of the business lessons Kickstarter has taught those who have launched or supported campaigns on the platform. It goes a lot deeper than a simple equation of Green = Go. Even a successful campaign can raise new questions, such as Holy-cow-how-can-I-fulfill-all-these-orders? One Portland startup launched this week is on track to raise more than $20 million, breaking the all-time Kickstarter funding record. Already, the founder is thinking about the logistics of handling pre-orders of that magnitude.indiegogo marketing Even unsuccessful campaigns can provide useful lessons, though. Here are a few Oregon snapshots from the crowdfunding trail, including updates on some that have been previously described in The Oregonian. In each case, the Kickstarter experience offered business lessons, set a direction for the founders or helped make critical business choices.kickstarter marketing Some founders responded to unsuccessful campaigns by changing the business plan, revising the pitch or going in a different direction. Sometimes, Kickstarter failure sparked a new round of creativity. The range of experiences, in short, is a lot like startups that historically would have been financed in other ways. kickstarter project Posted from: http://www.oregonlive.com/business/index.ssf/2014/07/kicks_and_starts_a_handful_of_1.html |
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