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How to make sure your Kickstarter campaign succeeds

posted Jul 11, 2014, 6:49 PM by Siamak Ebarhimi
Crowdfunding platforms have opened the door for thousands of creative projects over the past few years, and remain one of the most popular routes for young entrepreneurs. But according to statistics from Kickstarter, one of the major players in crowdfunding, more than half of the projects launched on the site are unsuccessful. So what is it that separates the good pitches from the great ones? How can you make your project stand out among thousands of others, and convince someone who's never met you to part with their hard-earned cash?kickstarter project

Producer Alex Cook is in the middle of an ambitious crowdfunding project to finance a female-led psychological thriller series. She shares some lessons that she and her team have picked up along the way.CrowdFunding advertizing

http://www.crowdfundmadeeasy.com/about-us

BE LIKEABLE

Sounds obvious, right? The first thing I learned from crowdfunding is that no one will support your project if they don't like you. If you're pushing a female project you may be walking a fine line between stating a clear, beneficial need and coming across as a raging, hormonal man-hater. Your project is likely to need the backing of men and woman. It will certainly be stronger if it appeals across genders so involve men in your cause, don't exclude them. And focus in on friends and family first; they're your biggest fans and likely to be your first investors.CrowdFunding marketing

ASSEMBLE A GREAT TEAM

Your team are your gold. Gather together as many of them as possible in advance of your project launch and ensure they're on board with your messaging and understand how they can help. There's no room for shrinking violets: coach them into accepting that self-promotion is not a dirty word. Take a note from the Spice Girls: it helps to clearly define personalities and skill sets, so get photos and blogs. Shout and scream about how brilliant they are via every communication channel. They will reciprocate, and together you will succeed.Kickstarter Marketing

WORK OUT YOUR USP

You need to offer something different. My creative team is all-female, my talented writer/director is black, our versatile lead actress is Asian and we're pushing a dark, psychological story with an unconventional female lead. This project is responding to a need highlighted by numerous articles reporting a lack of female directors (90% of the major studio films this summer were directed by white men), the small percentage of female-driven stories and the ongoing need to show diversity on screen.

PULL TOGETHER YOUR DIGITAL ASSETS

You need to keep your campaign active throughout its life, so get some cracking photos and videos in advance of the launch that clearly show your female slant. Drip-feed them over the course of the campaign to keep people engaged. Make sure you have some great perks that appeal to your target market.Indiegogo Marketing

CHOOSE YOUR CROWDSOURCING SITE CAREFULLY

There are multiple sites available, but Kickstarter, Indiegogo and Zequs are market leaders. Some offer all or nothing funding models, others let you keep what you earn. They always keep a percentage of the funds. Watch out for catches in the terms and conditions. For instance, Indiegogo recently made a change and now features only the most active projects in its browsing pages. This will limit your visibility to passing trade. I hope they re-instate visibility for all projects.kickstarter marketing

SET ASIDE A LOT OF TIME

It will take over your life. Enough said.crowdfunding websites

TARGET WOMEN/ORGANISATIONS WHO WILL RELATE TO YOUR CAUSE

If your project has a female focus, for example, then use that to raise capital. For film-specific projects there are a number of fantastic organisations such as WFTV, Birds Eye View and Underwire that will offer advice. People, blogs and campaigns that speak to the same agenda will be interested in you. You're not in competition with other female crowdfunding projects. If you've nailed your USP (unique selling proposition), you're on the same team. The crowdfunding universe is infinite and chances are that your audience is their audience, so share the love and talk about one another. It will return to you a hundred-fold.indiegogo marketing

HARNESS THE POWER OF SOCIAL MEDIA

Twitter, Facebook, Tumblr, Instagram, Flickr – they are the best way to connect to the outside world. Keep the tone positive. You'll discover all manner of weird and wonderful compadres that love what you're doing. Try to engage rather than spam and get the hint if they don't respond. We tweeted strong female singers and their fan pages engaged with us: we got followers as a result. The more traffic you drive to your crowdfunding page, the more visible you will be on their site so keep a shortened URL in all appropriate tweets.crowdfunding marketing

ENJOY IT, WHATEVER HAPPENS

You're on an entrepreneurial journey and whether you raise your target or not, I bet you're doing something inspiring through which you'll learn lots. To quote Eleanor Roosevelt, "The future belongs to those who believe in the beauty of their dreams." Get your idea out there, celebrate your victories and best of luck!crowdfunding advertising

Posted from: http://www.theguardian.com/women-in-leadership/2014/jul/11/how-to-launch-successful-crowdfunding-project

By David Khorram  www.CrowdFundingPlanning.com