A new comedy that showcases Hoboken’s talented actors and charming landscape could be coming to theaters and film festivals nationwide soon—if it can earn almost $57,000 in pledges before Aug. 6.crowdfunding marketing
“Cassanova Was A Woman,” the first feature film from Hoboken resident Jezabel Montero and her production company, has already raised $8,093 in an online Kickstarter campaign, but it remains well below the $65,000 needed to pay for post-production.
In the semi-autobiographical film, Montero stars as Cassanova Canto, an actress in New York City who struggles to make her big crowdfunding advertising
The movie deals with the inherent problems of “pigeonholing someone into a box of what you expect them to be just by looking at them.” As a Latina with blond curly hair and blue eyes, Montero is particularly attuned to this issue.
“People just want to escape, but when you use humor, people listen more.” – Jezabel Montero
“When you send a message and you talk about a ‘issues movie,’” Montero said, “people just want to escape, but when you use humor, people listen more.”
Deep local roots
Montero runs Fuacata Films, the production company behind “Cassanova,” out of her apartment in Hoboken. Fuacata is a nearly untranslatable Spanish interjection that denotes an impact, which is exactly what Montero hopes her films will have.
She was born in Brooklyn and raised in Queens, but has lived in Hoboken for the past fifteen years while working as an actor in New York City. Montero says what has kept her here, besides a great rent-controlled apartment, is “the idea that you’re in the city but away from the city.”kickstarter marketing
“You get to shop, you get the deals, you get the delis, the pizzerias, the coffeeshops…but you don’t have to be in the crazy hustle bustle of Manhattan,” she explained.
Montero took advantage of Hoboken’s there-but-not-there feel when she was filming “Cassanova Was A Woman.” Though the film is set in New York City and Miami, many scenes are filmed in Hoboken. Restaurant scenes were shot at Café Ganache in northern Hoboken and Charrito’s in Weehawken, and Cassanova’s meetings with her therapist take place in the offices of Dr. Maria Gonzalez. Some apartments in Hoboken were also used for interior scenes.kickstarter project
Montero is not the only lead actor in “Cassanova” who hails from Hudson County. Margo Singaliese, who plays Cassanova’s friend and love interest Lola, is also a Hoboken resident, and co-star Monica Steuer lives in Jersey City.
The cast also boasts internationally known Cuban soap opera star Zully Montero, and actor Paolo Andino, who recently played Dan on Modern Family.CrowdFunding advertizing
Montero began writing the screenplay for “Cassanova” in 2008. When she sold out a one-night staged reading of the script with her theater company at Hoboken’s Monroe Center for the Arts in 2009, Montero had a feeling she was on to something.CrowdFunding marketing
After a Golden Palm award for best screenplay at the Mexican International Film Festival and a five-night run for the film’s adapted stage version at the New York City International Fringe Festival, Montero knew it was time to make her movie.
With limited money from investors in hand, she began her “super-low-budget” production in January 2014. Actors took pay cuts or worked for free in hopes of keeping the budget in black. Unfortunately, by July Montero’s seed funds had run out, with two more scenes, editing, scoring, sound design, and color correction still to be done.
Montero and director Kevin Arbouet decided to try to make up the rest of the cash through crowdfunding. They launched their Kickstarter campaign on July 7, and have received contributions from 144 backers as of press time. The highest individual pledge so far has been $1,000.Kickstarter Marketing
On Kickstarter, Montero and company are offering a variety of rewards for increasing levels of contribution. For example, those who pledge $100 or more will receive special thanks in the credit, while those who pledge $5,000 or more will get a walk on speaking role in one of the final scenes still to be shot.
Montero hopes the film will be ready to submit to major film festivals and screen in places like Hoboken this fall. “We want to have screenings here in Jersey to show where the money went and to show our support for all the people who supported us,” she said.Indiegogo Marketing