It comes as no surprise that investors prefer male entrepreneurs. According to a study conducted by Stanford University, women receive less than 5% of venture funding and this trend is especially noticeable in the tech sector, which is primarily due to the stereotype that women lack technical knowledge.crowdfunding marketing
However, one crowdfunding enterprise, by the name of Fund Dreamer Inc., is hoping to remove this stigma placed on females, by providing a platform for women to fund projects like business ideas, events, and personal causes. While other crowdfunding platformscrowdfunding advertising
Although mainly targeted at women-owned businesses, the enterprise also provides a platform for various projects headed by transgender, religious minorities, African-Americans, and other diverse groups.
IT expert Ellie Shapiro formed a team of competent people in 2013 and together, they co-founded the organization in December of that year by combining their knowledge of technology, in order to support great ideas that required funding. She expressed that one of the reasons why she set up the enterprise, was because she noticed a growing trend of ideas by women being cast aside, only to be later taken up by a males for further development. Shapiro hoped to correct these loopholes in the market, and diversify the tech industry by introducing potential female tech entrepreneurs.indiegogo marketing
It is no wonder that Shapiro was motivated to take this initiative, as a recent research conducted by the Harvard Business School indicated that a significant funding gap exists between the two genders. When asked to evaluate the effectiveness of the pitch and what they would most likely invest in, results from the study revealed that 68.3% of the investors chose to fund the ventures started by men, as compared to 31.7% who chose projects presented by females. Investors highlighted reasons such as males bringing in more employees, higher growth projections, and higher levels of internationalization as reasons for their decision.kickstarter marketing
Although the males seem to be ruling the tech sector, women appear to be playing a more prominent role in the crowdfunding sector. Along with Shapiro, influential women from across the globe, including Deborah Jackson from Plum Alley, Sara Hanks, CEO of CrowdCheck, and Jilliene Helman, CEO of Reality Mogul, are all playing a significant part in leading the crowdfunding industry.kickstarter project
The many successful crowdfunding platforms that have recently been launched have brought about a revolution in female entrepreneurship, as it is an effective financial strategy that favors women. One of the reasons for this is that there are more female investors on these platforms, who naturally favor their own gender. The research conducted for the October Crowdfunding Conference (studying the gender dynamics in crowdfunding) serves as evidence for this, as the study revealed women have an 8% advantage over men to get funding from female investors. Furthermore, it also stated that the success rate for women entrepreneurs is 69.5%, as compared to the 61.4% for men.crowdfunding websites
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