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CrowdFunding project and campaign intelligence and reporting

posted Dec 20, 2014, 3:55 PM by David Khorram   [ updated Dec 20, 2014, 4:47 PM ]
CrowdFunding project and campaign intelligence and reporting  

  1. Use your business or campaign name: Use your business name and personal name (particularly useful for well known personalities, authors etc) enclosed in quotes (I.e. "David Khorram" , "CrowdFunding made easy"). 
    1. Are people saying good things or bad things about you online? 
    2. This is your opportunity to thank the good ones and address any issues that are being published online. 
    3. This is your opportunity to build back links 
  2. Your CrowdFunding landing page or website: Set up an alert for your website URL without the www. 
    1. This will help you find out who is linking to your website and talking about your website.
    2. Try to find out why?
  3. Your Competition or similar campaigns: Understanding your competition. Who is doing the best job online in your sector?
    1.  Create alerts for their name, track them and learn from them. 
    2.  This will help you with your online strategy and open up new opportunities.
  4. Your CrowdFunding vertical information: Industry related Information. 
    1. What is the latest news and developments in your industry?
    2.  This is very useful for giving you ideas for blog posts and news articles to add to your website and to talk about on social networking sites.
    3. Promoting the blogger or journalist ion your blog and recycle them in your social media, build relationship with influencer  
  5. Attract new backer and investors:  Are you targeting prospective new followers, backers  or investors? 
    1. Understanding them, their company and learning more about their online activity will put you one step ahead of the competition.
  6. Linking, Branding and back linking : Find back linking opportunities. Blog links are sometimes the easiest for finding a place to link back to your website as they are well set up for comments. 
    1. Set the Google blog to 'announcement"  , this means you can comment.
    2. Log in to your Google apps profile ( Gmail) 
    3. When commenting, add interesting information and answer questions on these blogs and include a link to your site, in this way your post is more likely to be accepted by the blog moderators. 
    4.  Also look out for quality newspaper sites that allow comments after the article.
  7. Existing followers and backers . Do you need an excuse to touch base with an existing followers and backers? Maybe they have just had a recent  announcements themselves or  product launch or won some recognition. 
    1.  Send them congratulations or tell them about the good things that are being said about them online.
  8. Google operands and Boolean: Use Google search  operands and Boolean to refine your Alerts. For example
    1. Crowdfunding made easy - This will help to find who is talking about the subject of Crowdfunding made easy which is not (-) in website.
  9. Right size your Alerts: Trial and Error. You will soon find the alerts that really suit the information you find useful. Some will inundate you with far too much information which will take forever to wade through. Delete these and concentrate on the good ones.
  10. Manage your inbox: Filter your Alert email messages  and label them accordingly .
    1. Don’t get bogged down by the emails in your inbox. We are all in danger of being swamped by our ever growing inbox. With too many alerts this can become even more of a problem. Make sure you direct you alerts to a separate folder and get into the habit of setting aside a couple of hours a week to go through them.