To friends, before the project launches:
Subject Line: Chasing my dream and doing a Kickstarter campaign!
I’m not sure if you’ve heard, but I’m doing a Kickstarter campaign. If you don’t know much about Kickstarter, it’s a platform that allows people to back products. Any money pledged isn’t a donation, but instead you’re actually getting something back after the campaign.
[insert your own product pitch similar to ‘Jugorni’ below]
Our product is the Jugorni, a smartwatch and weather meter made for extremely cold temperatures. Think of it as an iPhone and watch, made for arctic expeditions. crowdfunding marketing
You can sign up for our email list to get updates and share the campaign here:
We’ve been working on this campaign for a long time now and I’d love for you to be a part of it. I’ll make sure to shoot you an email when the campaign goes live, but I’ve also sent a calendar invite to remind you as well.crowdfunding advertising
All the best,
To friends, as project launches:
Subject Line: Our campaign has launched, help us get funded!indiegogo marketing
The big day is finally here! We’ve just launched [product name] on Kickstarter and it would be awesome if you could help me spread the word. [link to campaign]
To help us out, you can use the links on the following site to help us share word about the campaign:kickstarter marketing
Any way that you can help is greatly appreciated. These campaigns do the best when they get momentum right from the start, so I wanted let you know as soon as we launched. Backing the project is amazing, but even just Tweeting or forwarding this email would go a long way to bringing [product name] to life!kickstarter project
All the best,