A manufacturer of leather goods is launching its first product on a money-raising website.
Mowbray Leather Goods, based in Melton Mowbray, is planning to raise £12,500 to create and produce Trove, a slim and reversible wallet and card case.crowdfunding marketing
They are using Kickstarter, a website that raises money for projects from online donations in a process known as crowdfunding, to finance the product.
The company's bosses, who usually produce leather goods for high street and designer brands, decided to launch their own product and boost the profile of the business.
Managing director Minh Phan said: "The idea of having our own product has been constantly present for the last two-and-a-half years.
"We have experimented, designed, developed and prototyped different types of leather products in that time but there was always something not quite right.crowdfunding advertising
"We just felt they did not meet our requirements of having something contemporary or innovative. We were looking for something that has big commercial potential while being simple by design."
This concept led to the formation of the Trove wallet, and the 40-day campaign launched officially on July 12.
When the Leicester Mercury went to press, the company had raised £8,229.indiegogo marketing
Supporters can give anything from £1 to £1,000 towards the cause which can buy them a range of rewards.
These include being added to the list of names that donated on their website to working with the designers to create 25 copies of their bespoke Trove wallet.
Minh said: "The drive and inspiration to create Trove came from when I was browsing through Kickstarter and watching how elastic wallets from US makers were raising large amounts of funding.kickstarter marketing
"The directors believed we could create a far superior product using superior materials given we have made products for some amazing high street brands in the UK.
"Trove was created to address issues people had with previous slim wallets, for example, they lose their shape without cards in and poor quality.
"If we can make this product globally recognisable, its birthplace will always be in Leicestershire."
Mowbray Leather Goods was founded after The English Belt Company, from Northampton, closed down in 2011.
Several of the managers and crafts people then relocated to Leicester. The company currently employs 26 people and is intending to take on 10 more in the next two years.
They make 10 to 20 different styles of belts and small leather goods each week.kickstarter project
Minh said he was excited about using crowdfunding for the first time.
He said: "Kickstarter is an excellent platform to launch new innovative creative projects to a huge audience.
"The site has some impressive stats and has helped raise $1billion in the last five years.
"There is virtually no chance of Trove not making the target funding level.CrowdFunding advertizing
"We have raised 50 per cent in just 10 days and the momentum is still building.
"The question should be how much over the target funding we will achieve.
"We want to put Trove and Leicester on the world map."crowdfunding websites
Posted from: http://www.leicestermercury.co.uk/Crowdfunding-spark-treasure-Trove/story-21965359-detail/story.html