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Crowdfunding campaign to save independent SA cinema

posted Jul 24, 2014, 10:57 PM by Siamak Ebarhimi
The Labia Theatre in Cape Town, the oldest independent art-house cinema in South Africa, has launched a crowdfunding campaign in order to fund well- needed cinema upgrades and a migration to digital projection. 
crowdfunding marketing

Converting to digital has become an urgent and necessary action as the items needed to maintain screening equipment are no longer available and the film industry no longer releases movies on film. For the Labia, this will mean raising R150, 000 funding for renovations and technological upgrades. 
crowdfunding advertising

Owner Ludi Kraus remarked, “If you want to play, you need the equipment. There is no choice. We’re in the penalty shootout phase.”

The crowd-funding campaign is featured on Thundafund, a South African platform for the collective funding of creative and innovative projects by the public. By contributing towards the initial goal amount of R150, 000, funders are not only able to help save the small family owned cinema, but can reap rewards in the form of discounted movie tickets, Labia Theatre memorabilia or the opportunity to name one of the four featured screens. 
indiegogo marketing

“There’s no place like the Labia,” Kraus says. “It still has the magic of the old world, so hopefully we can combine that with the equipment of the new.”
kickstarter marketing