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Crowdfunding Campaign Raises $2.2 Million to Build Solar Roadways

posted Jun 26, 2014, 12:22 AM by Siamak Ebarhimi
It’s crazy. It’ll never work. They cost too much. They’ll crack. They’re too delicate. You’ll slide off them. Oil companies will never let it happen.CrowdFunding advertizing

Scott Brusaw, an electrical engineer from Idaho, has heard it all before. In the past eight years, skeptics (like this one) have been telling him his concept for solar roadways — replacing America’s roads with solar panels, creating a power grid where pavement used to be — won’t work. But Brusaw suddenly has a reason why it will — actually 2.2 million of them.CrowdFunding marketing

Solar Roadways’ crowdfunding campaign, which closed Monday, raised $2.2 million — more than double what Brusaw was seeking — in just two months. The campaign, the most popular in Indiegogo’s history, attracted more than 48,000 backers from all 50 states and 165 countries.Kickstarter Marketing

"It’s been humbling," Brusaw told Yahoo News. "Really, really humbling."Indiegogo Marketing

The success can be attributed, in part, to a cheeky seven-minute video (“Solar FREAKIN’ Roadways!”) that has been viewed more than 16 million times on YouTube.crowdfunding websites

YouTube Video

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By David Khorram