It's the method du jour for struggling entrepreneurs trying to get their product/movie/album off the ground, but now crowdfunding is being used to raise money to help Perth’s homeless.
Local DJ David Green came up with the idea for ‘hopeful packs’ while buying a bottle of water on a hot summer day.
“It got me thinking about what people on the streets do when they’re thirsty on a hot day,” he said.crowdfunding marketing
“Eventually, I came up with the idea that I’d like to create something for those who don’t have access to the little luxuries we do.”crowdfunding advertising
Mr Green said he spoke to a number of people to find out what items are most needed.
“One of the items that people kept mentioning was that they want to write down their thoughts, make notes about things they see and experience on the streets,” he said.
“I’ve actually bought a large majority of the items already, things that came in lots of 100 like the toothbrushes. We’ve already made 10 packs.”indiegogo marketing
Each ‘hopeful pack’ costs $11 to put together and contains water, deodorant, a rain poncho and a pair of socks, among other items.
“The good thing about the packs is that even if a person doesn’t need all of the items, if they already have a beanie, they might be able to trade that with someone else,” said Mr Green.
“It will help someone somewhere along the line.”
Mr Green said some people are reluctant to give money to beggars directly because they believe the money won’t be spent on essentials.kickstarter marketing
“A lot of people do have this conception, and there is a stereotype that goes with it, that homeless people just want to buy booze or buy drugs,” he said.
“A lot of these people are just normal, everyday people who have just found themselves homeless. Whether it be that they’re trying to escape a domestic violence situation, or they may have had to choose between eating or paying the rent that week.”
The only downside to the project - donations made through the crowdfunding site are not tax deductible.
“I would love to have been able to make this into a charity, but the amount of money which needs to go into that to allow people to make a taxable donation would make the whole project very difficult,” said Mr Green.kickstarter project
“Every cent goes to making the pack. I’ve listed all the items [on the crowd funding site], how you can do it and where to buy items, so if people want to go and do this themselves, they are totally welcome to.”
If the fundraising target of $2140 is met, 200 packs will be distributed through not-for-profit organisation Manna. Contributions can be made through the crowd funding page.CrowdFunding advertizing
Posted from: http://www.smh.com.au/wa-news/crowdfunding-bid-launched-to-help-perth8217s-homeless-20140717-ztqib.html