China's crowdfunding sector saw rapid growth in the first half of 2014, with cash raised via equity-based crowdfunding skyrocketing in June to surpass the January-May total, data from a Chinese independent research team showed on Wednesday.
Crowdfunding refers to funding a project or a company by pooling money from many people, usually via the Internet. From January to June, a total of 188 million yuan (30.5 million U.S. dollars) was raised for 1,423 crowdfunding campaigns, according to a report by ZERO2IPO Research.crowdfunding marketing
Most funds were raised via equity-based crowdfunding, which allows investors to receive a stake in the company being funded. In June alone, 87.76 million yuan was raised via the mechanism, more than the total in January-May.kickstarter project
According to the research team, the surge in June was because equity crowdfunding platforms have started to form a fairly large pool of user investors.crowdfunding advertising
However, the total 156 million yuan raised via equity-based crowdfunding from January to June was only 7.64 percent of demand, which totaled over 2 billion yuan, illustrating the financing difficulties facing China's small and micro businesses, it added.indiegogo marketing
Crowdfunding platforms first emerged in the United States almost a decade ago, but the sector is only nascent in China. A previous World Bank report forecast China to have the world's largest crowdfunding sector by 2025, estimated at more than 50 billion U.S. dollars.kickstarter marketing
Posted from: http://www.ecns.cn/business/2014/07-30/126964.shtml