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5 Tips To Effectively Use Facebook and Twitter for your Crowdfunding Campaign

posted Jun 6, 2014, 12:26 AM by Siamak Ebarhimi


So, you’ve started a new crowdfunding campaign but you’re worried that you won’t get supporters? Well, don’t worry, we at AppSplit will do whatever we can to help your campaign succeed.  We also have some tips for you in order to get the funds rolling in. Success in crowdfunding depends on the community around your campaign. The more you engage with the community, the better the odds for success. In order to engage with the community, there are social media tools like Facebook, Twitter, Google+, Pinterest, etc… available to you.  You can build a large following before even launching your campaign – that’s pretty important for your campaign’s success. Good use of social media is imortant for any business/campaign. We’ve compiled a list of 5 tips to help you in using  social media for creating a community around your crowdsourcing campaign. 



1 – It’s about everyone:
You may be compelled to talk only about yourself and your project but that will be totally boring for others and they will stop following you. Instead, share content that keeps them engaged, you can share other campaigns too that will give you more credibility. Start polls, ask questions, just keep them engaged so they don’t lose interest.crowdfunding marketing

2 – Start chatting:
Building a social following is a tiresome task that requires a lot of patience and dedication. You don’t just get followers out of nowhere.   Start following other relevant people and they will follow you back.  Their followers will also show interest in you. Start following relevant services and businesses and chat with them about their products. Show interest in other people’s campaigns and talk to them about them, they will be more likely to show some interest in your campaigns in return.crowdfunding advertising

3 – Be Consistent:
Keep your consistency and don’t leave your pages/profiles inactive for long periods of time. Keep them updated with relevant info. If you stop updating, your followers will lose their interest and move on to something else. Keep them interested by posting interesting content and mixing other stuff in as well. Keep them posted on your campaigns statistics.  There is a very fine line between being consistent and spamming so make sure your posts and updates are relevant, engaging and not repetitive.indiegogo marketing

4 – Talk to everyone:
Sometimes campaign owners talk to their supporters privately and many other potential supporters are left out.  Always talk about relevant stuff publicly, so everyone is able to see and participate in your conversations. Ask for everyone’s opinion and thank them for their support. When others see the interactions, they will most likely jump in and participate in the discussions too.kickstarter marketing

5 – Track the interest:
Keep an eye on your followers and measure the interest. Check the interaction on your content and see which type of post/tweet/pin gets more attention (retweets/likes/comments) and post more of the similar content.  Also, check to see if there are certain times in the day when users are more active. Check if videos, images, etc get more attention then regular text content. Keep doing this and you’ll find the sweet spot soon.kickstarter project

There are numerous other ways you can use social media to increase the success of your crowdfunding campaign.  We will let you experiment and find the perfect style that suits you.  Follow these 5 basic steps and you’ll get more out of social media than ever.  Have you tried these or other techniques for using social media in crowdfunding?  If so, we want to hear about it.  Please leave a comment below and let us know about it.

When you start a campaign on AppSplit, you are not on your own.  We help in every way possible because your success is our success. We’ll help you build a community for your campaign.

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By David Khorram |