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‘Keurig machine for beer’ garners crowdfunding interest

posted Jul 20, 2014, 11:14 PM by Siamak Ebarhimi
Synek co-founder Steve Young (left) and strategic director Michael Werner have seen the venture raise more than $450,000 since the launch of a crowdfunding campaign on Kickstarter on June 24.

At the end of a 30-minute interview with Steve Young this month, a colleague of the beer entrepreneur checked his smartphone, leaned over and told him, “We just made another $5,000.”crowdfunding marketing

By then, Young was checking his phone many, many times a day. Since the 28-year-old launched a crowdfunding campaign on Kickstarter on June 24 for what has been dubbed the “Keurig machine for beer,” the St. Louis resident said he’s getting a thousand emails, phone calls and voice mails a day from people around the world inquiring about the product, eight months before it’s available for sale.crowdfunding advertising

Since the campaign began, media outlets from Time magazine to Good Morning America have taken notice of the south St. Louis County-based startup.

Per Kickstarter rules, his venture, Synek, had a month to reach its goal of $250,000 or it wouldn’t get the funding. Over the Fourth of July weekend, it surpassed its goal. As of July 10, Synek had raised more than $450,000.indiegogo marketing

The money will be used for development, manufacturing and marketing. Those who made pledges get first-edition versions of the product when it hits the market next March, T-shirts and other perks, based on their level of investment. More than 1,000 investors made pledges ranging from a few dollars to more than $5,000.kickstarter marketing

Synek, which has been in development for two years, has a patent pending for its titanium and nylon bags that can be filled from brewers’ taps with a gallon of beer, or the equivalent of 11 beers.kickstarter project

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By David Khorram