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Set up your CrowdFunding or project business and competitive intelligence

posted Sep 8, 2014, 4:09 PM by David Khorram   [ updated Dec 20, 2014, 3:48 PM ]
Step 1

Find and select your Key phrases . For example for a vertical such as  baby toys ;
  1. "Child Environmentally Friendly Toys"
  2. "Infant Toys"
  3. "Infant Learning"
  4. "Green Products "
  5. "Developmental baby toy"
  6. ....
  7. ..
Pick up the top 3 or 4 . 

Next, Select your campaign name or website name ( i.e  and added to the above list 

Next Pick your 1st and + last name and added to the above list  ( I.e  David +Khorram  ) 

The list might contain name of your completions too . You need to be logged in to your  Gmail or Google apps 

Insert the above to Google Alerts  , watch the following to learn how.

Step 2

Step 3

www.CrowdFundingPlanning.comQuestion is why we do the above?
  1. Keep you relevant to your subject matter
  2. Reputation management . You want to get an email what people they says about you and your product 
    1. Google alert for your name
    2. Google alert for your campaign name 
  3. Completion business intelligence. Knowing what they are up to 
    1. find out what is being said about their company or product.
    2. monitor a developing news story.
    3. keep up to date on a competitor or industry.
  4. Finding new followers, backers and customers 
    1. You can keep a track on who wants to buy your product. 
  5. Finding new allies or alliances and networks 
  6. Fresh content for blogging
  7. Fresh content for Social media and engagement
  8. Tracking questions that you are interest to know more about it  and who is asking?
  9. Become an expert on your subject matter    

Step 4

1. Manage your reputation
For journalists and PR practitioners, bad news is good news. Disasters and accidents tend to sell more papers than a good day in the stock exchange market. However, the truth is that bad press hurts good business. Google Alerts give you an opportunity to track down any and all information about you and your brand/company. If, for instance, a person or competitor plays dirty and decides to spread malicious rumors about your brand, the alerts give you an opportunity to know the information and work on a contingency plan before it is too late and irreversible damage is done.

2. Monitoring your competitors
It is always important to know what your competitors are up to. Who did they hire? What does their new press release say? What is their new product and how does it affect you own product? All these are important to find out as they will help you come up with strategies on how to handle the situation at hand.

3. Getting customers
Google Alerts is a sure way of finding potential customers. Using relevant key words, you can be able to get customers who are in the market for exactly what you deal in. For instance, if you are in the hospitality industry, you can try a search term such as ‘looking for’ coupled with ‘hotel’. After this, you can follow up on the people who searched for that right down to the source.

4. Keeping up with the trends
One of the things businesses have to do is keep up with the ever changing market. Google Alerts ensures that you are kept in the know on any and all new developments in your industry.

5. Security is a guarantee
The alert system updates you when anyone uses your articles whether they are doing it by the book or illegally. This way you are ensured that your content will not end up on the wrong sites.

6. Time saving
This is the most important advantage. Google Alerts saves you the hassle of having to go through hundreds of articles looking for content that is pertinent to you. The system only gives you content that is relevant to you or your company/brand.

Step 5

  1. Use your business or campaign name: Use your business name and personal name (particularly useful for well known personalities, authors etc) enclosed in quotes (I.e. "David Khorram" , "CrowdFunding made easy"). 
    1. Are people saying good things or bad things about you online? 
    2. This is your opportunity to thank the good ones and address any issues that are being published online. 
    3. This is your opportunity to build back links 
  2. Your CrowdFunding landing page or website: Set up an alert for your website URL without the www. 
    1. This will help you find out who is linking to your website and talking about your website.
    2. Try to find out why?
  3. Your Competition or similar campaigns: Understanding your competition. Who is doing the best job online in your sector?
    1.  Create alerts for their name, track them and learn from them. 
    2.  This will help you with your online strategy and open up new opportunities.
  4. Your CrowdFunding vertical information: Industry related Information. 
    1. What is the latest news and developments in your industry?
    2.  This is very useful for giving you ideas for blog posts and news articles to add to your website and to talk about on social networking sites.
    3. Promoting the blogger or journalist ion your blog and recycle them in your social media, build relationship with influencer  
  5. Attract new backer and investors:  Are you targeting prospective new followers, backers  or investors? 
    1. Understanding them, their company and learning more about their online activity will put you one step ahead of the competition.
  6. Linking, Branding and back linking : Find back linking opportunities. Blog links are sometimes the easiest for finding a place to link back to your website as they are well set up for comments. 
    1. Set the Google blog to 'announcement"  , this means you can comment.
    2. Log in to your Google apps profile ( Gmail) 
    3. When commenting, add interesting information and answer questions on these blogs and include a link to your site, in this way your post is more likely to be accepted by the blog moderators. 
    4.  Also look out for quality newspaper sites that allow comments after the article.
  7. Existing followers and backers . Do you need an excuse to touch base with an existing followers and backers? Maybe they have just had a recent  announcements themselves or  product launch or won some recognition. 
    1.  Send them congratulations or tell them about the good things that are being said about them online.
  8. Google operands and Boolean: Use Google search  operands and Boolean to refine your Alerts. For example
    1. Crowdfunding made easy - This will help to find who is talking about the subject of Crowdfunding made easy which is not (-) in website.
  9. Right size your Alerts: Trial and Error. You will soon find the alerts that really suit the information you find useful. Some will inundate you with far too much information which will take forever to wade through. Delete these and concentrate on the good ones.
  10. Manage your inbox: Filter your Alert email messages  and label them accordingly .
    1. Don’t get bogged down by the emails in your inbox. We are all in danger of being swamped by our ever growing inbox. With too many alerts this can become even more of a problem. Make sure you direct you alerts to a separate folder and get into the habit of setting aside a couple of hours a week to go through them.